When trying to get a site to rank for a certain keyword in Google or any other search engine, you might feel comfortable when you reach the 2nd or 3rd position, but below is the reason why you shouldn’t stop there.

There is quite a difference between the 1st and the 2nd place, when it comes to the number of visitors you’ll get. If the numbers in the photo below are right, then visitors to the site that ranks first are four times as many than those that go to the site in the second place.

If you’re curious about the higher percentage for the 10th place, it’s because it’s closer to the Next page link.